I want you to think about the following question.

What’s the most important thing you can get done today?

I think the most important thing we’ve learned as we’ve grown is that we have to prioritize. We talk about it as ruthless prioritization. And by that what we mean is only do the very best of the ideas. Lots of times you have very good ideas. But they’re not as good as the most important thing you could be doing. And you have to make the hard choices.

If you’re anything like me (an Evernote hoarder), you like to make lists:

  • lists of ideas
  • to do lists
  • lists of people to talk to…

The sense of accomplishment that comes from crossing an item off the list just feels so great.

The problem is it’s easy to get distracted by lists.

In a world that glorifies production, we often tend to focus on getting as much done as we can.

But are those the things we should be doing? Will they provide the greatest return on our most important investment—our time?

Sheryl Sandberg believes ruthless prioritization is the key to great work.

It’s time to leave the good behind, and start focusing on the great.