Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true for you right now, but it must be!)
As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners.
Your website must tell a story. A story must be engaging and there must be a hero, a problem, a quest, a call to arms, and a promise of a happy ending.
The trouble with most sites, however, stems to some degree from how the web design . . .
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